Real Estate Advisory
Independent advice on property value, investment potential, portfolio priorities and the options available to owners and investors.
Independent real estate advisory
Real estate advice.
Clear decisions.
Lasting value.
Prime Consult helps owners, investors and institutions assess, develop and manage real estate assets with a clear, independent perspective.
BEIRUT · EST. 1996
Land. Potential. Perspective.Thoughtful advice at every stage
A practical, independent perspective
Good property decisions start with a clear view of the asset.
Every property has its own context, constraints and potential. We bring together market understanding, development experience and financial perspective to help clients decide what to do next.
From a single asset to a larger portfolio or development site, our role is to make the choices clearer and the path forward more considered.
How we help
Three connected areas
of advice.
Senior-level guidance shaped around the asset, the owner’s objectives and the realities of the market.
Development & Coordination
Guidance from early concept and planning through design coordination and delivery for residential, resort and mixed-use projects.
Asset Management
Practical oversight to improve how real estate assets are positioned, managed and prepared for their next stage.
Selected resort mandates
Two landscapes. One considered approach.
Current advisory work spans a mountain resort destination and a coastal landholding being advanced as a beach resort opportunity.
Project perspective01 / Mountain resortDevelopment · Asset management
Mountain Resort
Management and development advisory for a large-scale mountain resort destination.
250,000 m²Resort destination
Project perspective02 / Beach resortLand · Resort development
Beach Resort
Development advisory for a coastal landholding with potential for a beach resort.
115,000 m²Beach resort site
Selected completed projects
Experience from acquisition through development and strategy.
A selection of work across urban development and large land portfolios.
Beirut · Multi-purpose tower · 52 storeys
Sama Beirut
Prime Consult represented the owner as developer across all aspects of the project, beginning with the purchase of the land.
Owner representation · Development
Mar Mikhael · Residential tower
AYA
Prime Consult acted as developer for the residential tower, with its role beginning at land acquisition.
Development · Land acquisition
Land portfolio · Lebanon
Inheritance Land Portfolio
Valuation and best-use recommendations for a 15 million m² land inheritance distributed across Lebanon, with a recommended use for each holding.
Valuation · Best-use strategyAbout Prime Consult
Experience shaped by different markets.
Founded in Beirut in 1996, Prime Consult brings international real estate experience to the decisions owners face on the ground.
Founder Massaad Fares brings more than 40 years of experience across the United States, Europe, the Gulf and Lebanon. Since founding Prime Consult, his work has spanned development, marketing, sales and finance.
Our work is principally in Lebanon, with selected assignments elsewhere in the region.
Massaad Fares · FounderBeirut · Lebanon
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