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Prime consult is a specialized Asset Management Company that undertakes all aspects of real estate investments, beginning with a green field site all the way to real estate portfolio management.

Based on confidence, comfort, transparency and trust, the company inherits its
expertise in real estate from its founder, Massaad Fares, a professional of this
field who brings his 40 years of international experience into the foreground,
covering several facets of the industry: development, marketing, sales and
finance. He has worked in San Francisco, New York, Marbella, the Gulf and Beirut,
where he returned in 1996 and founded Prime Consult.

Fares has been on the forefront of the Lebanese real-estate industry and has
relentlessly worked towards its increased regulation and institutionalization. He is
the main founder of the Real Estate Syndicate of Lebanon (REAL) -which he
presided from 2010 to 2017 and continues to be its Honorary President- and was
instrumental in founding The Real Estate Developers Association – Lebanon
(REDAL) where he is the Board Secretary. Fares also sits on a variety of advisory
boards for religious and social organizations.


To us, concluding a real estate transaction is just the very last phase of a long interaction process.

Our highly trained senior management team is composed of experienced specialists offering preeminent solutions to each particular need.

Our Asset Management Services focus on:

  • Comprehensive Real Estate Consultancy
  • Development Planning and Coordination
  • Marketing and Sales Strategic Planning and Execution
  • Financial Management
  • Property Management
Years of experience