WHO WE ARE

Prime consult is a specialized Asset Management Company that undertakes all aspects of real estate investments, beginning with a green field site all the way to real estate portfolio management.

Based on confidence, comfort, transparency and trust, the company inherits its expertise in real estate from its founder, Massaad Fares, a professional of this field who brings his 40 years of international experience into the foreground, covering several facets of the industry: development, marketing, sales and finance. He has worked in San Francisco, New York, Marbella, the Gulf and Beirut, where he returned in 1996 and founded Prime Consult.

Fares has been on the forefront of the Lebanese real-estate industry and has relentlessly worked towards its increased regulation and institutionalization. He is the main founder of the Real Estate Syndicate of Lebanon (REAL) -which he presided from 2010 to 2017 and continues to be its Honorary President- and was instrumental in founding The Real Estate Developers Association – Lebanon (REDAL) where he is the Board Secretary. Fares also sits on a variety of advisory boards for religious and social organizations.

Since 2021 until now as Lebanon was in an economic crisis, our team reinforced our activities in Marbella and Montpellier, basically in renovating and reselling villas. Now we are looking for an exciting future in the market here in Lebanon, so we are again reinforcing our presence and have already signed the management of a 250.000 m2 resort development in the sky mountain of Faraya.